An optimal experience exists that is universal to the human condition. This experience is marked by a feeling of oneness with an activity, a loss of self-consciousness, and a deep enjoyment in the process. It is known to artists as flow, to athletes as the zone, and to runners as the high. Regardless of what we call it, we have all experienced times in our lives where we became fully absorbed in an activity and we felt a distinctly powerful sense of purpose. These are the moments when we perform at our best and when we truly come alive.
Inspired by this high performance experience, LUKE AESTHETIC was founded to integrate the mindset we learn through training and sport into everything we pursue.
Training is a process that has no end or final destination. Every day we train provides a new challenge and a new opportunity for progress. It requires as much mental discipline as it does physical, and thus creates a harmony of body and mind. Our best workouts come when we are pushing our bodies to their limits, and our minds are fully immersed. We lose track of time and we might forget to change the song for an entire hour. We experience an intrinsic motivation during these sessions that drives us forward through the physical struggle.
- LUKE AESTHETIC